ROME, ITALY - SEPTEMBER 07 Silvia Pedetti (L) is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September
David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. Benett Getty Images)
ROME, ITALY - SEPTEMBER 07 David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M Benett, Getty Images)
ROME, ITALY - SEPTEMBER 07 David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M Benett, Getty Images)
ROME, ITALY - SEPTEMBER 07 Silvia Pedetti and David Gandy join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy (Photo by Dave M Benett, Getty Images)
ROME, ITALY SEPTEMBER 07 Silvia Pedetti is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September
Dancers join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
David Gandy (C) joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Dave M. Benett Getty Images )
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images for Getty Images)
MARTINI - LUCK IS AN ATTITUDE The World's Most Playful Hour In Piazza Mignanelli
Adrian Sina joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
A guest joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September 7, 2011 in Rome, Italy. (Photo by Elisabetta VillaGetty Images for Martini)
ROME, ITALY -SEPTEMBER 07 David Gandy joins MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE on the Spanish Steps on September 7, 2011 in Rome, Italy. (Photo by Dave M. BenettGetty Images for Getty Images)

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ROME, ITALY - SEPTEMBER 07 Silvia Pedetti (L) is chosen by David Gandy (R) to join MARTINI to celebrate the global launch campaign LUCK IS AN ATTITUDE at Piazza Mignanelli on September

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David Gandy at

lifestyle & tra… › events

16 September 2011

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Super model David Gandy joins Martini for the campaign “Luck is an attitude” on the Spanish Steps in Rome. The launch is made in true Italian style. David Gandy along with global DJ duo create the most playful Martini hour in the world. The experience includes a set from 2manydjs and dramatic stunt with 100 Martini women.

Luck is an attitude:

LUCK IS AN ATTITUDE is the new Martini Campaign that aims the new generation that identifies with the brand. It is about enjoying your life and living it to the full, taking chances and daring to be playful.

Contest on Facebook:

David Gandy will launch on Facebook a talent search across sixteen countries called Kisser Casting. It is about kissing ten women, gaining € 150000 or becoming the main actor in the future new TV Ad.