DANI by Daniel K Unveiled New Collections and Campaign at Baselworld 2015

DANI by Daniel K debuted a novel spring/summer jewelry collection in a brand new 1,210 sq. foot booth at Baselworld 2015. The collection was presented alongside a new lifestyle, reality campaign, both of which were greeted with an overwhelmingly positive response by retailers and media alike. 

The affordable fine jewelry line featuring top-grade, flawless simulated diamonds set in sterling silver astounded Baselworld with its craftsmanship. Each and every piece is hand-cut, polished and hand-set exactly the same way as natural fine diamond jewelry, an execution the industry has never seen before in any other simulated diamond collection. Baselworld celebrated the vast selection, stunning beauty and diversity of the DANI by Daniel K line. Beautiful jewelry designs in vibrant hues were the signature of the spring/summer collection. 

Baselworld 2015 also marked the debut of the brand new ‘I Live My Dreams' multimedia campaign where DANI by Daniel K presented the first two women to embrace the ‘I Live My Dreams' concept, which focuses on real women living their lives to the fullest potential. Melike Ayan is a financial reporter, of Turkish descent and Paige Chapman is an entrepreneur and native of Philadelphia who launched her own yoga studio. Large light boxes in and outside of the booth portrayed the women's powerful photographs as screens throughout the booth played each one's empowering story.  Everyone who viewed the short video was blown away by the novelty, beauty and power of this amazing campaign. 

Daniel Koren, creative director, plans to build upon this campaign, "As the markets continue to roll out, we are looking forward to growing this community of strong and inspiring women who are looking to share their story with the world."

The booth, built new this year, incorporated original DANI by Daniel K signature branding throughout the displays, the visuals and the built in shop-in-shop. Dark and light blue colors, beautiful wood grain, and the slogan ‘I live my dreams' characterized the area. Large and vibrant images of the colorful new jewelry and the empowering ‘I Live My Dreams' campaign were prominent throughout the booth. Even the light fixtures incorporated into the booth were inspired by the iconic, patented uternity band design.

This spring, DANI by Daniel K will be making its retail debut in the U.A.E with the launch of its first stand-alone boutique in Festival City, Dubai. Further market openings will be announced early this summer throughout Europe, Russia, Asia Pacific and United States.