• Photo courtesy of Naked Exposed campaign

  • Photo courtesy of Naked Exposed campaign

  • Photo courtesy of Naked Exposed campaign

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Photo courtesy of Naked Exposed campaign

Dallas star, Josh Henderson, model for Naked Underwear

fashion & stylenews

26 July 2013
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The new TV series of the worldwide known Dallas has great hunks as actors, among them Josh Henderson. He plays the role of John Ross, JR's son. He also starred in Desperate Wives as Austin McCann or in Popstars 2 where he was one of the winners.

Now he was tapped for Naked Underwear to represent the brand's image. It is the first star from a list of celebrities the brand wants to collaborate till 2014. The stars will wear Naked men's underwear and T-shirts.

The actor said it was a fun time "modelling": "It was basically a day's shoot, like a B roll of me moving around, talking about the Naked brand and how I feel about it. For me, I always love a good boxer brief, comfortable stuff that doesn't feel cheap. I like the product personally because I'm very active and I work out once every day....I love a product I can wake up in and then take a run in," said Henderson cited by WWD.

The brand is very excited by the whole campaign and collaboration. "We couldn't be more excited to be profiling Josh for the first installment of our Exposed campaign. As a young, ambitious guy with tons of style and confidence, it's difficult not to imagine someone who better embodies our brand.", delcared Joel Primus, president and chief executive officer of Vancouver-based Naked.

We are excited to see the other celebrities starring in this campaign for this brand which is quite new on the American market. The Naked Underwear launched three years ago in Vancouver and in 2012 in the U.S. It also sells online on the Naked's site and Nordstrom.

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