In Monaco there are a few Young entrepreneurs that catch the attention to everyone through their style, their vision, their actions. Amont them there is these two young entrepreneurs, William Scheffer and Anthony Orengo, who have joined forces with Arthur Leclerc, the younger brother of Formula 1 sensation Charles Leclerc, to create something as bold and dynamic as their roots. Daghe is their new brand, a refreshing beverage brand that embodies the spirit of Monaco-vibrant, natural, and full of life.Born out of a desire to craft something truly local, Daghe is more than just a drink-it's a celebration of Monaco's unique lifestyle and values.
Conceived by William and Anthony, known to friends as "Will and Antho," and meticulously brewed in nearby Peille, Daghe is poised to quench your thirst with its four distinct flavors: Tonic, Lemonade, Ginger Beer, and Cola. Each bottle promises not just refreshment but a sip of Monaco's heart and soul.
The Birth of Daghe: A Vision of Connection and Sustainability
For Will and Antho, the idea behind Daghe was simple: create a beverage that does more than just taste good. They wanted to bottle the essence of "living together, sharing, and celebrating local and sustainable products," as Anthony Orengo put it. In a world where thousands of beverages exist, none, they felt, truly captured the values they held dear-community, sustainability, and a sense of place.
Daghe, the Monegasque term that means "Go!" or "Come on!", reflects the passion and energy of its founders. It's a rallying cry, a call to gather with friends and family, to embrace the shared moments that make life sweeter. But behind the fun and fizz of this new drink lies a deep commitment to quality and local production.
100% Natural, 100% Monaco
Every sip of Daghe tells a story-one of freshness, purity, and local pride. Made with 100% natural ingredients, the entire range is free from artificial flavors or preservatives. The founders have made a conscious effort to ensure that Daghe contains 30% less sugar than many of the sugary beverages currently dominating supermarket shelves. It's a drink designed not just for refreshment but for a healthier, more mindful lifestyle.
"We wanted to offer something that wasn't just good for you but also good for the environment," says Anthony Orengo. With this in mind, the team sources fresh, locally grown products from the Alpes-Maritimes, ensuring that each bottle reflects the very best of the region.
Brewed with Respect for the Environment
Daghe is crafted in Peille, a small village nestled in the Alpes-Maritimes, where the emphasis is on local and sustainable production. By keeping the entire process close to home, the founders are not only reducing their environmental footprint but also supporting the local economy. Their commitment to sustainability extends beyond the ingredients, encompassing the entire production process-from sourcing to bottling.
Four Flavors, Infinite Possibilities
Daghe's flavors are as dynamic and diverse as the Principality itself:
Tonic: Crisp and refreshing, this tonic is perfect for cocktails or enjoyed on its own with a slice of lemon.
Lemonade: A burst of citrus that balances sweetness with the zing of freshly squeezed lemons, perfect for hot summer days by the sea.
Ginger Beer: With a fiery kick of ginger and a smooth finish, this is the boldest flavor in the Daghe lineup, perfect for those who like their drinks with a bit of spice.
Cola: A classic reimagined, Daghe's cola offers the familiar taste of cola but with less sugar and more natural goodness.Each flavor is crafted with the same care and attention to detail, designed to be enjoyed in the company of friends, at a beach bar in Monte Carlo or during a casual gathering at home.
A New Monaco Classic
For Will, Antho, and Arthur, Daghe is more than just a business venture-it's a passion project, a way to give back to their community and build something truly Monegasque. As locals who've grown up surrounded by Monaco's fast-paced glamour and deep-rooted traditions, they understand the importance of creating something that reflects their values and lifestyle.
Daghe is a modern Monaco brand, but it draws deeply from the past, from the rituals of shared meals and the importance of conviviality. It's a drink designed to bring people together, to spark conversations and create memories. And with its 100% natural ingredients, commitment to sustainability, and locally brewed authenticity, Daghe is not just a drink-it's a statement.
The Future of Daghe
As they continue to grow, the founders of Daghe hope to expand beyond Monaco, bringing their unique brand of refreshment to the world while staying true to their roots. Their mission is simple but bold: to offer a new kind of beverage-one that not only refreshes but also reflects the values of a new generation.
Daghe is a drink made in Monaco, but it speaks to everyone-a call to come together, to celebrate, and to enjoy the simple pleasures of life.
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