Cannes Lions

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Cannes Lions 2018, under the signs of youth and new mentalities

Cannes Lions 2018 ... ideas, creativity, emotions, people, crowds, mass, marketing, again ideas, seminars, workshops, brainstorming, youth, elders, stories, storytellers, again ideas, moods, conversions,  red carpet, green carpet, blue carpet, free beer, American music, American people, Dutch, Indian, Latin America people, world people, freedom, trends, words, again ideas, awards, togetherness, life! And so it can go on and on as Cannes Lions is more than a festival, is a twirl of life explorations and emotions! This year, like all the other editions, the explosion of ideas and feelings were at their peak! A high level of ideas was shared by creative people from all fields of activities, especially advertising. And the themes were various! The trends, also! There were some prominent trends that we could see and analyse during this edition of Cannes Lions: a more active youth activity, gender equality, the issue of masculinity in an era of reinforcing women power and rights, the ideas of innovation and futurism, of keeping it classic or in the actual lines or speeding faster to the future. What is right, what is wrong, what makes us evolve, what can we do to keep the track or go further, what life teaches us, what can we give to life in order to get back. You see?! Cannes Lions is all about that because, in the end, it