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We Are Social and Mentalista introduce thought-powered football to Cannes

24 June

Moving objects using only the power of your mind is not just the stuff of science fiction. With the help of AI, we can all have the ability to control the objects around us with our thoughts, like sci fi heroes such as Yoda or Eleven in Stranger Things. We Are Social and the AI start-up Mentalista hosted the first ever thought-powered football match at the Cannes Lions festival and revealed the technology behind it in their session on Wednesday, called 'Beyond Voice: Introducing Thought-Powered AI'. Mentalista researches and develops communication interfaces between the brain and the environment. In the session, Mentalista founder Bastien Didier told the audience how his company developed an algorithm to analyse mental images from the visual cortex in the brain. These images are then materialized using electrical impulses which, in turn, make it possible to program an action onto a connected object. "We try to catch and classify the imagination," Didier explained to the audience. "We translate the electrical current in the brain and then we can use it in an algorithm." To demonstrate how it works, Didier and We Are Social's head of innovation Stéphane Maguet invited two members of the audience to the stage to play a game

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Cannes Lions 2019 – Final winners announced

Cannes Lions 2019 – Final winners announced

24 June

The 66th Cannes Lions International Festival of Creativity came to a close this evening with the last Awards Show. It honoured the final winners from the Communication Track, alongside the Good Track, as well as special awards, celebrating the industries' best ...

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The 66th Cannes Lions opens for five days of learning, inspiration and networking

The 66th Cannes Lions opens for five days of learning, inspiration and networking

17 June

The Cannes Lions International Festival of Creativity has opened its doors for the 66th year today for five days of learning, inspiration and networking. Cannes Lions Chairman, Philip Thomas, said, "The breadth and diversity of the festival this year - from stage talks to the work - ...

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Cannes Lions Announces 2019 Award Entry Numbers

Cannes Lions Announces 2019 Award Entry Numbers

14 June

The Cannes Lions International Festival of Creativity has announced that a total of 30,953 entries from 89 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead. To ensure that marketers and agencies are ...

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First CLX roundtables by the leading content creators Activision Blizzard, NBCUniversal and TikTok

First CLX roundtables by the leading content creators Activision Blizzard, NBCUniversal and TikTok

14 May

Cannes Lions International Festival of Creativity, and MediaLink, the strategic advisory firm, have today announced the first curated roundtable discussions taking place at CLX - Connect. Learn. Experience. - the new initiative where brands can meet, learn from and partner with ...

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Cannes Lions 2019 new Track Ambassadors named

Cannes Lions 2019 new Track Ambassadors named

24 April

The Cannes Lions International Festival of Creativity has today announced the names of nine new Track Ambassadors, tasked with representing the Festival Tracks. The Ambassadors will play a key role for Cannes Lions, helping to steer the future direction of the ...

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Year-round learning with Cannes Lions

Year-round learning with Cannes Lions

10 April

The Cannes Lions School encompasses an extensive range of learning and development programmes at the Festival, which have been training the industry's brightest minds since 1995. This year, Nick Law, Chief Creative Officer Publicis Groupe and President of Publicis Communications at ...

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Cannes Lions announce 2019 See It Be It Finalists

Cannes Lions announce 2019 See It Be It Finalists

28 March

Cannes Lions has today announced the 15 women selected for this year's See It Be It programme. The women, chosen from over 760 global applicants, will receive a complete Festival pass, travel and accommodation courtesy of the Festival, along with an ...

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Cannes Lions 2018, under the signs of youth and new mentalities

Cannes Lions 2018, under the signs of youth and new mentalities

29 June 2018

Cannes Lions 2018 ... ideas, creativity, emotions, people, crowds, mass, marketing, again ideas, seminars, workshops, brainstorming, youth, elders, stories, storytellers, again ideas, moods, conversions,  red carpet, green carpet, blue carpet, free beer, American music, American people, Dutch, Indian, Latin America people, world people, freedom, trends, words, ...

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