Collection BOSS x NFL with Taylor Hill, Joann Smalls and NFL Players

PLAY LIKE A BOSS: THE NATIONAL FOOTBALL LEAGUE AND BOSS TEAM UP FOR A NEW COLLECTION


Launching on April 24, the BOSS x NFL collection combines football and fashion while reflecting what it really means to be a BOSS.
The mantra "Play like a BOSS" is forward-looking encouraging to develop one's own potential with confidence and style.


The collection shines a light on the passion and commitment that players, fans and teams place above all else.
The Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins are highlighted with hoodies, sweatshirts, T-shirts, polo shirts, ...


Under the creative direction of Trey Laird, the highly anticipated BOSS x NFL campaign features NFL players and champions.
Among them are Micah Parsons of the Dallas Cowboys, Jaelan Philips of the Miami Dolphins and NFL legend Victor Cruz. Models Joan Smalls and Taylor Hill pose alongside the players. Shot by fashion photographer Matthew Brookes in intense black and white, the campaign includes a short film, photos and 3D renderings of the selected jerseys, and states: "No matter the team, no matter the issue, no matter the point - always play like a BOSS"