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Club Monaco collaboration with the French fashion blogger Betty

fashion & styletrends

11 December 2012

Club Monaco is happy to announce its collaboration with the French fashion blogger Betty (Le blog de Betty).

Betty will be the invited contributor to the Culture Club, this December, Tumblr of Club Monaco. She will bring her unique Parisian key and her cultural observations. The blog Culture Club has as vocation to invite all Club Monaco community to share the concept "Get Inspired By What Inspires Us" - Culture Club is a visual collective realised by the collaborating persons and by the friends of the brand.

« I love the idea of linking me to Club Monaco because it is typically the New Yorkais style which we all want to adopt in Paris. It is an improved mix between a relaxed and elegant look at the same time. From now on, by sharing my passions are at Culture Club, I can explore the way culture and fashion are linked and put this idea forward by photographing my preferred places between Paris and New York» Betty. 

« We offered to Betty to be the guest of the blog in December because we admire her sense of feminine style which remains very urban; she chooses her preferred pieces with the brands she likes and it has its own point of view on style what gives an approach of fashion very close to Club Monaco. We know that the readers of Culture Club would like in knowledge more on its lifestyle, its places preferred as well in Paris as in New York, and of course on what it would carry to Club Monaco» explains Ann Watson, Marketing VP and Communication.

« My participation in Culture Club of Club Monaco is an opportunity for me to go farther than simply to post my looks on my blog, by exploring the cultural inspirations which influence my style» Betty adds. «The trip for example is always a source of important inspiration and to spend time in New York to understand origin and inheritance of North American brands is very interesting.»

Betty's participation in Culture Club makes the second French contributor of the blog there; the first one being in April, 2012 with the artist graphic designer, Vahram Muratyan, author of the popular blog adapted, Paris versus New York.


The posts of Betty for Culture Club will be added according to December on, its posts in New York will be also present on its blog http://www.leblog as well as sur / clubmonaco.