Charlotte Casiraghi, the new ambassador for Montblanc

During the International Salon de la Haute Horlogerie, Montblanc presents Charlotte Casiraghi as its global ambassador. The equestrian champion, philanthropist, writer and producer, will appear in the next Montblanc advertising campaign in September, 2015.

Charlotte Casiraghi has beauty and a sense of distinctive style, qualities that will be highlighted in the next campaign for its Montblanc Boheme collection: elegant and timeless watches, jewelery and writing instruments designed for the bohemian woman, contemporary, independent and elegant.

A graduate in philosophy from the Sorbonne in Paris, Charlotte has demonstrated her ournalistic skills by contributing to major international publications, and her entrepreneurial spirit by co-founding a magazine and a production company.

A committed philanthropist, she regularly provides support to charities of Monaco and beyond. However, her passion for the sport remains and she continues to participate in international show jumping obstacles.

Montblanc CEO Jerome Lambert said: "We are delighted to welcome Charlotte Casiraghi in the Montblanc family. She embodies wonderfully the contemporary, independent Bohemian woman, sophisticated, inspired, talented and pioneering with an uncompromising commitment in everything she does. Her beauty, charm and charisma are associated with her fascinating personality. "

Charlotte Casiraghi said about her new role: "I am delighted to work with Montblanc, luxury home that expresses an European exceptional expertise and excellence in the design of its finest pieces. With its heritage, Montblanc designs timeless pieces with a truly distinctive contemporary style. The House is also committed many times in the world of arts. "

Montblanc embodies the best European expertise and excellence in design for over a century. Celebrated for generations for its iconic writing instruments, Maison offers watches made in the tradition of the finest Swiss watches, jewelery collections and leather goods.