• Photo shot by Patrick Demarchelier

Photo shot by Patrick Demarchelier

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Chanel Launching Watch Campaign at Baselworld

lifestyle & tra…luxury

3 April 2014

Baselworld 2014, an edition for innovation and luxury. From watches, to fine jewelry and new technology on the market, great brands try to cover new places, find new niches.

Chanel, for example, amazes some of the brand purist by launching a watch campaign right at Baselworld. 

Conservative watches collection for Chanel

"It is a concept that is a bit different from what is usually in the market, which is relatively conservative in terms of communication," said Philippe Mougenot, president of Chanel's watch and jewelry division cited by WWD.

The campaign under the name, "L'Instant Chanel" was photoshot by Patrick Demarchelier and filmed by Mathieu Caudroy, styled by Carlyne Cerf de Dudzeele  under the concept of Chanel. It showcases watches from the Première, J12 and Mademoiselle Privé collections.

Chanel Patrick Demarchelier