• Photos by Bertrand Rindoff Petroff/Getty Images for Piaget 

Photos by Bertrand Rindoff Petroff/Getty Images for Piaget 

Related articles

Sean Connery's Villa Le Roc Fleuri in Nice
Sean Connery's Villa Le Roc Fleuri in Nice

The Scottish actor, Sean Connery, well known ...

read more
Celebrities that Love Playing bingo
Celebrities that Love Playing bingo

The appeal of bingo stretches far and ...

read more

Celebrity Trend - Rose Day Piaget & Melody Gardot Private Concert

celebritiesnews

14 June 2013
0 Comments

The rose and its fashion symbol and inspiration

The language of roses acts as an universal sesame, it crosses borders and continents. In the name of rose, the hearts beat, the botanists marvel, the creators blaze. The Home Piaget chose rose as an emblem. It tells its story.

Roses, always influenced the life of Yves Piaget, and the history of its famous Home. True Muses, they accompanied and inspired his creations.« Rose recalls childhood for me ", " I remember my first blow of heart for these wild roses which they call wild roses, that pushed in freedom à 1100 meters in altitude», want to remind of Yves Piaget in his book of memories. From sixties, rose, motive dear to the heart, enriches the collections of watchmaking and of jewellery-making of its gold petals set by diamonds. His taste for roses if confirmed in 1976: he becomes juror of international competition New Roses of Geneva, and gives a golden rose to the winning accomplished by workshops Piaget.

The passion for these amazing flowers is rewarded in 1982, when the laureate of competition, created by the home Meilland, the famous horticulturist, is called« pink Yves Piaget». A legend had been born! An unique appointment for an unique rose.

Yves Piaget's love for roses

In homage to this rose and to the collection of jewellery which became the inspiration, the first "Piaget Rose Day" took place 13 juin2013. It is celebrated across the world to become the annual rendezvous of the brand. Twinkle in spring, hymn in rose. With this occasion, animations and events will be organised and will be staged in Piaget boutiques worldwide or in magical places. Sculpted Rose, openwork rose, pink lace, in turn moving, delightful, soft, childish or glamorous, finery iconic jewellers, charmentet fills with wonder.

From May 16th, Piaget organises a competition on its Facebook page. An application will be set up inviting the fans of the brand to send messages around rose to their fellows. The winning will be the internaut who will have deposited the nicest evidence. Once sent, the message will be transformed in rose before going to be situated on a card of the world permetting to identify the origin of every evidence. The fans will any time be able to read the sent messages and appreciate speech. Piaget will reward the winner by inviting him in Geneva to the workshops of the brand. An unique experience will wait for the winner, whose topic will be the exploration of rose across 5 senses. 

Bar Refaeli at the Rose Day Piaget party

The brand reserves nice surprises to celebrate this date. We already know that in Paris, the "Piaget Rose Day" was celebrated by a private concert of Melody Gardot in a secret held place around the place Vendôme. Melody Gardot, muse of the collection Piaget Rose sang "La Vie en Rose" reinterpreted for the brand.

Photos by Bertrand Rindoff Petroff/Getty Images for Piaget 

See all the Rose Day Piaget & Melody Gardot Private Concert Gallery

 

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›

Trends

Zuhair Murad Spring/Summer 15 lookbook
Zuhair Murad Spring/Summer 15 lookbook

For the Spring Summer 2015, haute couture house Zuhair Murad makes a step towards a more ...

read more ›
Rock ’n’ Roll for John Richmond Spring 2015
Rock ’n’ Roll for John Richmond Spring 2015

Rock 'n' Roll is the refferance word for John Richmond Spring 2015 fashion collection.  It is ...

read more ›

Editorial

The top 7 types of women on Facebook
The top 7 types of women on Facebook

Women on Facebook, lots of them, squirreling, scrolling, drooling! I like women who share things on Facebook ...

read more ›
American vs French brand culture at TFWA Cannes
American vs French brand culture at TFWA Cannes

This year 30th edition of Duty Free & Travel Retail Global Summit (TFWA) at Cannes is a ...

read more ›