Celebrity style guide

This year, the Swiss Maison d’Horlogie, Baume & Mercier turn to a new chapter. With the long lasting tradition since 1830, Baume & Mercier keeps designing high quality watches with timeless appeal that mark the Maison’s values of authenticity and continuity.

Charm and discretions – two appreciated values:

It came as natural for Baume & Mercier to turn to the seaside to give way to a new form of expression where charm and discretion are two appreciated values.

This year, Baume & Mercier align with Emmanuelle Chriqui to embody the new concept. Emmanuelle Chriqui is a Hollywood talented actress who played roles in movies like “You don’t mess with the Zohan”, “Cadillac Records”, HBO series “Entourage”.

“Elegant, but also discreet, dynamic and confident”:

She expressed her joy to work with Baume & Mercier and represent its image as she “has always been a huge fan of Baume & Mercier. Like Buame & Mercier brand, I strive to appreciate the simple pleasures in life. I feel that Baume & Mercier watches embody who I am and who I want to be – elegant, but also discreet, dynamic and confident.”