• Photo courtesy of Sexy Hair campaign

Photo courtesy of Sexy Hair campaign

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Celebrity hairstyle: Marylin Monroe for a Sexy Hair ad

beautyhair

23 July 2013
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Marylin Monroe, the eternal blonde, a fashion and beauty icon:

Legendary fashion icons like Marylin Monroe live forever. Their beauty continues to inspire people and also brands. Marylin Monroe is one of the most used image in the advertising and media. Her face has been seen in various places, ads, images, campaigns etc. She continues to inspire. One of her "thing" was her hair: beautiful blonde hair that created the Blonde hysteria at the time. Not that the blonde trend would ever end.

"Styles Change. Sexy is Forever"

Hair Care brand, Sexy Hair tapped Marylin Monroe for the future campaign called "Styles Change. Sexy is Forever."  The brand used Marylin Monroe image licensed from Authentic Brands Group that owns the rights to the Estate of the star. "By joining forces with Marilyn and using her image for our upcoming marketing campaign we hope to strengthen the sex appeal and allure of the Sexy Hair brand," said Heinz Pitsch, CEO of the brand.

Marylin Monroe's quote: "In Hollywood, a girl's virtue is much less important than her hairdo."

The campaign will be on the media under the Marylin Monroe quote: "In Hollywood, a girl's virtue is much less important than her hairdo." So, sexyness to blonde is outlined once again and the power of feminism is perfectly well expressed by the eternal blonde star. "We couldn't have asked for a better testimonial.", admitted Heinz Pitsch.

The ad will be on the media starting this October. Also, a special edition product will be on sale later on this year to show more from Marylin Monroe's life.

Editor Andra Oprea

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