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Cécile Cassel, the new face for the fragrance Secret de Rochas

beautyperfumes

25 September 2013
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Cécile Cassel is the new face for the fragrance Secret de Rochas. A natural choice, we might say, as it needed a French touch. And Cécile Cassel has it fully. She embodies perfectly the true Parisian woman and her look seems to keep the secrets of this life as the perfume designer meant it to be - a secret kept in a bottle.

The French actress is known for her appearances in movies like Sex and The City, Heads in the Clouds. She is also a singer and her latest album, My name is, was launched this September.

"We are delighted that Cécile is joining Rochas as the face of the next launch," said Antoine Delgrange, Rochas president, P&G Prestige, cited by WWD. "Cécile has true audacity and a natural Parisian charm that capture the essence of Secret de Rochas."

On the other side, Cassel said that "The Rochas brand has been close to my heart since I was a child,". "My mother and grandmother always had a bottle of Eau de Rochas on their dressing table."

The campaign is due to be launched this December.

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