• Photo courtesy of Armani

Photo courtesy of Armani

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Cate Blanchett, the image for Armani's fragrance Si

beautyperfumes

23 May 2013
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Armani is a force at the moment. After opening of a new boutique at Cannes, the brand prepares the launching of a new perfume.

The fragrance campaing is set to be made with Cate Blanchett as the image of the brand.

The perfume Si is meant to bring power in women's life as "an hommage to modern feminism, an irresistable combination of grace, force and independance of the spirit", as Giorgio Armani declares.