Cara Delevingne is the new face of Puma campaign, Do You

The international sports brand, PUMA, launches its campaign "DO YOU", who wants to instill confidence in women worldwide. As part of this campaign, PUMA announces that the brand will work with the international top model, Cara Delevingne. It joins the growing list of influential PUMA ambassadors alongside Rihanna, who is the Creative Director of the campaign.

"DO YOU "(be you) is to take charge and find the strength that comes from this sense of responsibility - this is a very powerful assertiveness" says Cara. "This is to accept who you are, whatever your flaws. "DO YOU" is to find your truth and respect it. I think it is extraordinary, because it means something different for each woman. It encourages them to be themselves. "

Cara embodies the PUMA Women. She is fearless, always finds new ways to express herself, and uses her body as an expression vector. Her self-confident attitude and defiance against the status quo will set the tone of the campaign. She leads the group of strong women who appear in the campaign, including Mimi Staker and Olivia Drink of the New York City Ballet, the German athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Martinez Ortega and Lianma Flores Stable .

The campaign inspired by Rihanna

The campaign was inspired by Rihanna who once said "I launched the challenge to achieve what I do. I do not look a certain response or controversy. I live my life, that's all. "This campaign encourages women to stay true to themselves, to obey their own rules, and never accept to be told no. It creates a conversation that encourages women to have confidence, to be motivated, and never to compromise, have their personal style, to practice sports or life in general. Since Rihanna believes herself deeply in this message, it was logical to ask her to join PUMA as Creative Director for the campaign where Cara appears.

The campaign "DO YOU" will be launched this month with an assortment of products of different categories, available until December and from the Training and Running collections and sportstyle PUMA. Cara will appear in stores and at retailers and on PUMAwebsite.