Canopy Paris Trocadero x McLaren

The American giant Hilton and the British luxury brand McLaren join forces in a responsible approach, celebrating the launch of the Artura by McLaren
 
The 4-star lifestyle hotel, located in the 16th arrondissement of Paris, is anchored in the "Green Paris, Paris Respire" and aligns itself with the Paris City Hall, which aims to make Paris more eco-responsible by here 2024.
Also concerned about the environmental cause, the Canopy by Hilton Paris Trocadero supports McLaren, its long-time partner within the Hilton group, for the release of their new green jewel. Named Artura, this hybrid car (half-electric, half-thermal) will reduce CO2 emissions in the capital but also throughout France.

For the occasion, the hotel will entirely bear the effigy of the British manufacturer from September 2 to October 7, 2022. Customers will find a series of nods to the world of the British brand, a jewelwithin this Parisian setting.

As soon as you enter the hotel, McLaren elegantly lays down its milestones and exhibits its new model in the colors of the Canopy Paris Trocadero. Hotel guests will also be able to enjoy an exclusive tour of Paris in an Artura alongside a McLaren driver.
To continue the tour, the hotel boutique, better known as "Station 16" (in reference to the building's industrial past) will offer a selection of McLaren & Co products: perfumes from the ExNihilo brand, the famous travel brand Tumi, as well as surprise partners, to be discovered throughout the month of September.

In addition, an exhibition on the history of the car manufacturer will be installed in the glass-roofed restaurant and epicenter of the hotel, L'Esprit Nouveau. It will consist of around twenty archive photos of the brand as well as a wax statue on the podium representing the brand's new car.
Finally, it will be possible to book McLaren-branded rooms, for a more immersive experience.