• Photo By Inez van Lamsweerde and Vinoodh Matadin 

Photo By Inez van Lamsweerde and Vinoodh Matadin 

Related articles

2020 Oscars Winners, The Full List
2020 Oscars Winners, The Full List

The 92nd edition of Academy Awards happened ...

read more
An Outfit Worth 15 000 000$ presented in Paris
An Outfit Worth 15 000 000$ presented in Paris

On Monday January 20th, during the Parisian ...

read more
How to Become Mister France
How to Become Mister France

We know Miss competitions very well but ...

read more

Beyoncé for H&M

fashion & stylenews

22 March 2013
0 Comments

After Lana del Rey, Georgia May Jagger it was time for another queen, the R&B queen Beyonce to stir the summer spirits for H&M.

On the sunny beaches of Bahamas, the two photographers Inez van Lamsweerde et Vinoodh Matadin created the ambiance. Tanned, nice shadows and warm colours, everything seems perfect. In one of the photoshoots, Beyonce is wearing a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. 

Beyonce loved the shooting and said "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial" cited by WWD. 

The campaign "Beyoncé as Mrs. Carter in H&M," referencing the title of her upcoming world tour and the store collections will be available starting in May.