• Photo By Inez van Lamsweerde and Vinoodh Matadin 

Photo By Inez van Lamsweerde and Vinoodh Matadin 

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Beyoncé for H&M

fashion & stylenews

22 March 2013
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After Lana del Rey, Georgia May Jagger it was time for another queen, the R&B queen Beyonce to stir the summer spirits for H&M.

On the sunny beaches of Bahamas, the two photographers Inez van Lamsweerde et Vinoodh Matadin created the ambiance. Tanned, nice shadows and warm colours, everything seems perfect. In one of the photoshoots, Beyonce is wearing a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. 

Beyonce loved the shooting and said "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial" cited by WWD. 

The campaign "Beyoncé as Mrs. Carter in H&M," referencing the title of her upcoming world tour and the store collections will be available starting in May.