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Betty Boop for Lancôme


26 June 2012

You all know Betty Boop, "boop-oop-a-doop", right? Well, she is not only a great  animated cartoon, now she's the image for the new Lancôme Hypnôse Star Mascara.

Due to be released on 2nd July, the ad campaign movie starring supermodel Daria Werbowy pays a tribute to the 30s beauties. Eyelashes flowting in the air in an inspirational seductive manner that makes us believe that alluring is definitely not only a word but a real state of mind. The short film is directed by Joann Sfar and combines this two beauties in a non-competitive manner.

Supermodel Daria Werbowy has a great opinion about Betty Boop: "She's charismatic, she's funny, she's exciting ... she's a star."