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Benefits of a Genderless Beauty Store

beautynews

7 September 2023
0 Comments

 

The current movement to tear down gender binaries is opening up freedom of expression for everyone. It means that people from all walks of life and all gender expressions can find ways to dress and express themselves that feels completely true to them. It also means that old and outdated notions like how men cannot wear makeup are slowly starting to fade away.

 

What this means for those in the beauty industry is a larger number of sales from everywhere. There's power when a person buys what is right for them, not just the best option in their gendered section. You get more sales; they get to fully express themselves in a way that either feels true to them or helps with their goals (as is the case with skincare, for example).

 

Breaking Barriers


Many products never made sense to be gendered in the first place, but with the tearing down of those old norms, more freedom, expression, and creativity can be enjoyed by everyone. Opening or transitioning your beauty store so that it is genderless does not mean that you are only appealing to the non-binary community. It means that you can appeal to everyone.


So long as you change the categories away from gender and instead towards the item itself, you can appeal to everyone. For example, rather than categorizing the fruity, flowery, and other "prettier" scents for women, simply label what they smell like. Have a section for flowery perfume, fruity options, etc. The same applies to options that used to be in the men's section. This way, you can still buy wholesale cologne from directfragrances.online, but then reorganize your product lineup so that it appeals to everyone.

 

Ridding your brand of gender restrictions opens up possibilities, sales, and these top benefits:

 

1.    It Attracts a Wider Range of Customers

 

Removing the gender binary from your store's cataloging makes your brand immediately more inclusive. While you may want to check your stock for any products that are overtly marketed towards one gender over the other (for example, the Men range from Nivea) it isn't strictly necessary. Instead, just put all of the products together by type. Everyone will see the full range of products for what they are looking for, and can then pick what suits them and their needs best.

 

2.    It Makes Your Space More Inclusive

 

While things like makeup do not have gender, they are typically purchased more often by women, non-binary, and the genderfluid or genderqueer communities. Removing labels and making the space more inclusive immediately makes your store feel safer and more comfortable.

 

3.    Increase Sales

 

Blocking off products based on gender means that customers cannot see the full range of possibilities. Opening up the categories so that everything is sorted by type can increase the sales each person makes. This is particularly true if you also work on increasing your range of products to also suit all skin tones.

 

4.    It Helps You Stand Out

 

It can be hard for beauty brands to stand out. Making your store all-inclusive and a friendly place where everyone can get their standard skincare lineup or try out new makeup or fragrance trends will help your brand stand out, which can be great for business.

 

 

 

 

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