Behind the Boss Podcast with the Digital Content Creator, Fred Stauffer

BOSS celebrates those who pursue their dreams and stand up for their own choices with conviction. This state of mind, widely highlighted in the brand's latest campaign, is at the center of the podcast series called "Behind the BOSS".

The different turning points that lead to success

Hosted by London-based writer Raven Smith, known for his irreverent wit, each episode explores the moment when guests realized their true purpose, doubted everything, and felt they had finally succeeded. These podcasts reveal the different turning points that lead to success and highlight the sources of motivation and inspiration so that everyone can define their own path.

Launched on May 3, 2022, many guests like Law Roach, stylist and American television star, Cathy Hackl, metaverse expert or Anthony Joshua, boxer and BOSS brand ambassador have already been revealed at the microphone of Raven Smith.
Episode 12 put online at the beginning of November, unveils Fred Stauffer.

Learn to adapt to new cultures

Having grown up all over the world, this digital content creator had to learn to adapt to new cultures, new people and new mentalities, allowing him to open up to the world and develop his art. Today, he gathers thousands of followers, thanks to his quirky videos and his impactful visual identity. F. Stauffer is changing the way big brands present themselves on the networks by putting fashion through the lens of the fisheye - literally. With this podcast, Raven Smith discusses social media, online identities and the future of the social universe with the multifaceted young Brazilian.