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Sarah Jessica Parker celebrates 10 years of Lovely

12 November 2015

The Sex and the City icon, Sarah Jessica Parker, is relaunching her fragrance campaign for Lovely which debuted 10 years ago. The actress made a partnership with Coty and created a formula to represent her and her fans. The initial formula for Lovely was a "silky white amber" fragrance with top notes of mandarin, rosewood, lavender, bergamot, patchouli, orchid, white amber. This year, for the 10 years anniversary, the fragrance will have new clothes with a soft pink glass and grossgrain ribbon.  "I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories. Fragrance is something I'm constantly experimenting with and I'm delighted to continue the exploration and discover what the future holds." said Sarah Jessica Parker. The fragrance is sold for 65 euros cca and it is, definitely, a delight for Sarah Jessica Parker's fans. 

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Jude Law from Paris to Cote d'Azur for Dior

Jude Law from Paris to Cote d'Azur for Dior

2 March 2012

Jude Law has been chosen by Dior as the image for the new men fragrance : Men Sport. The image that the brand releases is one of a sexy attracting men, full of passion and dreams, very confident on himself. The film that ...

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AXE launches for the first time fragrance for HER

AXE launches for the first time fragrance for HER

26 January 2012

  For several months, our agents infiltrated to AXE leading the investigation around an amazing rumour which, if it came to be confirmed, could be at the origin of chaos in still unknown largeness. In effect, the brand AXE would have developed ...

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Find The Perfect Fragrance for the Valentine's Day

Find The Perfect Fragrance for the Valentine's Day

18 January 2012

  Love is in the air this February and to celebrate, The Fragrance Shop are offering some scentsational savings as part of their 'Love Is' campaign. Save on top fragrances and gift sets, and receive free gifts with selected purchases. Whether you're looking for ...

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Avant-Garde, the new men fragrance from Lanvin

Avant-Garde, the new men fragrance from Lanvin

9 January 2012

  Lanvin launches Vanguard, its new fragrance for man. This emblematic juice takes back the self-defining codes of fashion man Lanvin, defined in a eloquent manner by Alber Elbaz, artistic director of the brand: « appeal in worked noble subjects, taste of ...

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L’Eau de Chloé Due Out in February

L’Eau de Chloé Due Out in February

2 January 2012

L’Eau de Chloé launches in February 2012. It is a new Chloe fragrance that brings new power to the Chloe perfume range. The fragrance is a revival of the old one from 2008: lemon accents, rose petals, rose water, patchouli. The composition has ...

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The new Undergreen perfume

The new Undergreen perfume

25 November 2011

Created by rebellious minds, Undergreen stands for excellence and elegance. Undergreen colors closes the gap between the precious, classical perfumery and our desire for natural pleasures. Two individuals with personalities so different that they match, creted the niche parfumery brand. Their ultimate fantasy ...

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Emily Blunt, the new face of YSL Opium perfume

Emily Blunt, the new face of YSL Opium perfume

22 November 2011

It was Kate Moss and Sophie Dahl before Emily Blunt was chosen to be the image of the well known fragrance of Yves Saint Laurent, Opium. The perfume is more than a name to connaiseurs, it has a long tradition from 1977 ...

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Ambre Gris Balmain perfume

Ambre Gris Balmain perfume

21 November 2011

AMBER GRIS pays tribute to one of the main subjects that innerve the building of fragrance. Having also called " floating gold ", Amber gris is today close to the myth, a rare and precious ingredient in the sumptuous smell.   This ambrée ...

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