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Sarah Jessica Parker celebrates 10 years of Lovely

12 November 2015

The Sex and the City icon, Sarah Jessica Parker, is relaunching her fragrance campaign for Lovely which debuted 10 years ago. The actress made a partnership with Coty and created a formula to represent her and her fans. The initial formula for Lovely was a "silky white amber" fragrance with top notes of mandarin, rosewood, lavender, bergamot, patchouli, orchid, white amber. This year, for the 10 years anniversary, the fragrance will have new clothes with a soft pink glass and grossgrain ribbon.  "I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories. Fragrance is something I'm constantly experimenting with and I'm delighted to continue the exploration and discover what the future holds." said Sarah Jessica Parker. The fragrance is sold for 65 euros cca and it is, definitely, a delight for Sarah Jessica Parker's fans. 

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JFK's favourite perfume on the market again

JFK's favourite perfume on the market again

21 August 2013

After 50 years from John F Kennedy's assassination, the fragrance industry retouches the souls with a new series of Eight & Bob, the perfume so  much adored by JFK. The story behind this scent discovery goes back in 1937 when John F ...

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Cate Blanchett for Giorgio Armani fragrance campaign revealed

Cate Blanchett for Giorgio Armani fragrance campaign revealed

16 August 2013

The Australian actress Cate Blanchett is the muse for Giorgio Armani's latest fragrance, Si. We've already told you this, but now the image of the campaign is revealed. So, we can see the subtle beauty and elegance of Cate Blanchett in ...

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Perfume trends: The Fragrance Foundation Awards 2013

Perfume trends: The Fragrance Foundation Awards 2013

17 June 2013

It is a crucial event of the perfumery that was held last Wednesday. One more time, Lincoln Center de New York received the personalities and \"famous faces\" of  the presented fragrances. The ceremony was run by Dana Carvey, American actor himself ...

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Gwyneth Paltrow is back as the face of Hugo Boss perfume

Gwyneth Paltrow is back as the face of Hugo Boss perfume

24 May 2013

Latest perfume trends Gwyneth Paltrow return for Hugo Boss as the face for the new fragrance Jour Pour Femme. This is the version for the perfume Nuit Pour Femme as a complement for a perfect match: day and night together, an unity ...

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Cate Blanchett, the image for Armani's fragrance Si

Cate Blanchett, the image for Armani's fragrance Si

23 May 2013

Armani is a force at the moment. After opening of a new boutique at Cannes, the brand prepares the launching of a new perfume. The fragrance campaing is set to be made with Cate Blanchett as the image of the brand. The perfume ...

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The perfume Couture is launched

The perfume Couture is launched

28 March 2013

The Perfume Couture Denis Durand for Mr Micallef, a glamorous, mystical and sophisticated fragrance, is born from an artistic collaboration and nice friendship between Martine Micallef and Denis Durand. The head notes exhale citrus fruits seasoned of cinnamon. Intense and complex, ...

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Sarah Hyland on set for Heart Calgon campaign

Sarah Hyland on set for Heart Calgon campaign

8 March 2013

"Modern Family" actress, Sarah Hyland, was on set last week capturing elements for the digital and print ad campaign for Heart Calgon, a  bold, fun and new collection from Calgon "Take Me Away," that embodies trendy fragrances to suit every personality. Products are currently ...

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Fragrance creations

Fragrance creations

1 February 2013

Nothing predestined Herve Domar for fragrances creations.His atypical professional path started with designing, more focussed on optical, jewellery, his first creation fields. In the late eighties, he designed jewellery, made with materials usually used in the optical market. Then in the nineties, a new ...

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