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Sarah Jessica Parker celebrates 10 years of Lovely

12 November 2015

The Sex and the City icon, Sarah Jessica Parker, is relaunching her fragrance campaign for Lovely which debuted 10 years ago. The actress made a partnership with Coty and created a formula to represent her and her fans. The initial formula for Lovely was a "silky white amber" fragrance with top notes of mandarin, rosewood, lavender, bergamot, patchouli, orchid, white amber. This year, for the 10 years anniversary, the fragrance will have new clothes with a soft pink glass and grossgrain ribbon.  "I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories. Fragrance is something I'm constantly experimenting with and I'm delighted to continue the exploration and discover what the future holds." said Sarah Jessica Parker. The fragrance is sold for 65 euros cca and it is, definitely, a delight for Sarah Jessica Parker's fans. 

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Zlatan Ibrahimovic Unveils His Perfume At Marionnaud

Zlatan Ibrahimovic Unveils His Perfume At Marionnaud

28 October 2015

The football star Zlatan Ibrahimovic was exceptionally present today, Tuesday 27 October 2015 at Marionnaud the Champs-Elysées in Paris to unveil his eponymous fragrance available in Marionnaud.  A crowd of fans were gathered in front of the store few hours before Zlatan ...

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Hermès to Launch Ephemeral Fragrance Space

Hermès to Launch Ephemeral Fragrance Space

30 April 2015

Hermès Parfums is launching a fragrance space within the Frank & Fils store. It is a shop in shop concept where the brand is trying to expand its fragrance side and make it more visible.  For the first time on the May ...

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Spring celebrated by Guerlain with Muguet fragrance

Spring celebrated by Guerlain with Muguet fragrance

20 April 2015

Spring has come with its perfume. And Guerlain came also with the spring's fragrance to embellish our sense ... not only olfactive but also visual.  Each spring, Guerlain comes with Muguet fragrance, the limited edition porcelain design bottle that keeps inside the ...

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Marc Jacobs to launch new fragrance

Marc Jacobs to launch new fragrance

13 March 2015

‘Wow, I'm a real designer. I have a perfume,'" Marc Jacobs told WWD. This is one of the designer's wishes and he returned to his past experiences at LVMH to get his inspiration. The muse for his new perfume Mod Noir ...

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Jeremy Scott for Adidas Originals Fragrance

Jeremy Scott for Adidas Originals Fragrance

9 January 2015

After the collaboration of Jeremy Scott with Adidas and the iconic design of the winged sneakers, it is time to step forward to a new, more scented product. Keeping the design in mind, Jeremy Scott along with Adidas created the perfume ...

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Kate Moss and Cara Delevingne for Burberry fragrance campaign

Kate Moss and Cara Delevingne for Burberry fragrance campaign

2 September 2014

For the first time, two Burberry muses joined their forces in order to inspire. They appear in Mario Testino fragrance campaign My Burberry that is due to be launched this week, except China in November and Japan in 2015. The campaign My ...

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Gerard Butler, brand ambassador for Hugo Boss Parfum

Gerard Butler, brand ambassador for Hugo Boss Parfum

30 July 2014

He`s good looking, a great actor and a charming Scottish man. He has never been the image for a brand before. And, now Hugo Boss saw the potential, the amazing potential, we may say. Who`s the great name? Take a guess! It ...

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Perfume, the subtle accessory for your beauty routine

Perfume, the subtle accessory for your beauty routine

17 July 2014

The flavor and smell of a person can be true traps for the feelings. We must not forget but to use it in order to seduce the loved one.  Do not hide behind your scent: like makeup, perfume is used to beautify ...

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