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The International Perfume Festival French Riviera

27 January

A Journey to a world of scents and beauty  on the French Riviera, captivating the senses of perfume, beauty, and luxury enthusiasts from across the globe. The International Perfume Festival, organized by Passion Mode et Parfums, JD CONCEPT, and WILFRIEDandCO, is set to make its debut as an extraordinary celebration of the artistry and craftsmanship behind the perfume industry. With Cannes as its glamorous backdrop, this festival promises to be an unforgettable event for creators, brands, and aficionados alike. The events takes place on the 28th, 29th and 30th of march.  A Refined Program for All the SensesSupported by prestigious partners, the festival will showcase a sophisticated program designed to delight and inspire. Visitors will have the opportunity to: Participate in Perfume Creation Workshops: Guests can craft their own fragrances under the guidance of expert perfumers, gaining insight into the delicate balance of blending raw materials to create signature scents.Attend Expert-Led Conferences: Industry leaders and visionaries will explore the latest trends and innovations in perfumery, sharing their expertise with an engaged audience.Explore Cutting-Edge Exhibitions: Showcasing the latest olfactory technologies and artistic creations, the exhibitions will highlight the future of the perfume world.Experience Live Demonstrations and Interactive Activities: From live distillation of ingredients to sensory

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Sarah Jessica Parker celebrates 10 years of Lovely

Sarah Jessica Parker celebrates 10 years of Lovely

12 November 2015

The Sex and the City icon, Sarah Jessica Parker, is relaunching her fragrance campaign for Lovely which debuted 10 years ago. The actress made a partnership with Coty and created a formula to represent her and her fans. The initial formula for ...

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Zlatan Ibrahimovic Unveils His Perfume At Marionnaud

Zlatan Ibrahimovic Unveils His Perfume At Marionnaud

28 October 2015

The football star Zlatan Ibrahimovic was exceptionally present today, Tuesday 27 October 2015 at Marionnaud the Champs-Elysées in Paris to unveil his eponymous fragrance available in Marionnaud.  A crowd of fans were gathered in front of the store few hours before Zlatan ...

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Hermès to Launch Ephemeral Fragrance Space

Hermès to Launch Ephemeral Fragrance Space

30 April 2015

Hermès Parfums is launching a fragrance space within the Frank & Fils store. It is a shop in shop concept where the brand is trying to expand its fragrance side and make it more visible.  For the first time on the May ...

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Spring celebrated by Guerlain with Muguet fragrance

Spring celebrated by Guerlain with Muguet fragrance

20 April 2015

Spring has come with its perfume. And Guerlain came also with the spring's fragrance to embellish our sense ... not only olfactive but also visual.  Each spring, Guerlain comes with Muguet fragrance, the limited edition porcelain design bottle that keeps inside the ...

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Marc Jacobs to launch new fragrance

Marc Jacobs to launch new fragrance

13 March 2015

‘Wow, I'm a real designer. I have a perfume,'" Marc Jacobs told WWD. This is one of the designer's wishes and he returned to his past experiences at LVMH to get his inspiration. The muse for his new perfume Mod Noir ...

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Jeremy Scott for Adidas Originals Fragrance

Jeremy Scott for Adidas Originals Fragrance

9 January 2015

After the collaboration of Jeremy Scott with Adidas and the iconic design of the winged sneakers, it is time to step forward to a new, more scented product. Keeping the design in mind, Jeremy Scott along with Adidas created the perfume ...

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Kate Moss and Cara Delevingne for Burberry fragrance campaign

Kate Moss and Cara Delevingne for Burberry fragrance campaign

2 September 2014

For the first time, two Burberry muses joined their forces in order to inspire. They appear in Mario Testino fragrance campaign My Burberry that is due to be launched this week, except China in November and Japan in 2015. The campaign My ...

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Gerard Butler, brand ambassador for Hugo Boss Parfum

Gerard Butler, brand ambassador for Hugo Boss Parfum

30 July 2014

He`s good looking, a great actor and a charming Scottish man. He has never been the image for a brand before. And, now Hugo Boss saw the potential, the amazing potential, we may say. Who`s the great name? Take a guess! It ...

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