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Yves Saint Laurent Beauty Enters Web3, NFT

15 June

From June 2022, the L'Oréal group brand is embarking on the exploration of new digital frontiers. Several activations, including the launch of an NFT Wallet dedicated to its community, NFT drops and a first partnership with a rising web3 star will be orchestrated by the Wunderman Thompson agency and implemented using Arianee's web3 solutions.  A YSL Beauty wallet and a "token-gated" web3 hub True to its pioneering spirit, YSL Beauté opens up new ways to explore and connect to its communities around the world, based on the latest web3 technologies. Sensitive to emerging cultural trends and eager for experimentation, the brand wants to co-create a unique place, where everyone can feel confident, dare and, above all, experience their freedom. It all starts on June 15 with the possibility for Vivatech visitors as well as subscribers to the @YSLBeauty Instagram and Twitter accounts to claim (recover) their first YSL Beauty NFT. A true token of recognition of the commitment of its communities, these 10,000 YSL Beauty Golden Blocks (ERC721 minted on Polygon with the Arianee protocol) will unlock exclusive experiences, including preview access to an operation on the P00LS platform, whitelisting for upcoming NFT drops and much more. Stephan Bezy, CEO of YSL Beauté: "For us,

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HydraFacial Treatment for a Perfect Skin

HydraFacial Treatment for a Perfect Skin

7 March

In a charming baroque style cabinet, Dr. Carmen Mandula's cabinet reveals itself as a precious gem. Dr. Carmen Mandula is a specialist in dermatology and aesthetics with a Diploma in Dermatology and Venerology from the Faculty of Medicine and Pharmacy "Victor ...

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The Energy Lift Facial Massage and Tui Na Technic

The Energy Lift Facial Massage and Tui Na Technic

22 March 2021

One of the biggest trends right now is getting a facial massage. This type of massage is made holistically, a part of the whole that vibrates to its own energies. I tried Floriane Guillé's Energie Lift facial massage technique and the ...

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Jet Peel, The New Anti Age Hydrating Skin Technique

Jet Peel, The New Anti Age Hydrating Skin Technique

20 July 2020

The principle of Jet Peel The innovative technique of Jet Peel Dermedics makes it possible to perform several treatments without injection and without pain in one and the same session:● lymphatic drainage● mechanical peel● infusion of active ingredients (vitamins and hyaluronic acid, ...

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Cosmetics: Natural and Bio, what is the difference?

Cosmetics: Natural and Bio, what is the difference?

20 May 2020

Organic beauty products win your hearts! Organic is everywhere. Increasingly present on supermarket shelves as on drugstore stalls.... Difficult to miss!More and more people are turning to natural and eco-responsible cosmetics, according to a study by the French Institute of Public ...

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Skin Care and Russian Esthetics

Skin Care and Russian Esthetics

30 April 2020

Makka is an esthetician who brought the science of beauty learned in Russia to French territory. A lot of passion around an aesthetic with specialized care on good skin health. Makka can be found on her cabinet in Cannes with all ...

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Chemical peel with fruit acids, The Expert Advise

Chemical peel with fruit acids, The Expert Advise

25 November 2019

Every woman would like to have a magic wand to transform the skin in no time. It can be a bit difficult, but nothing it's impossible! We approach to the magic wand with a relatively recent cosmetic technique and the advice ...

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The Interview with The Iron Lady of Nice Cosmetology, Catherine Feher

The Interview with The Iron Lady of Nice Cosmetology, Catherine Feher

3 October 2019

When you're looking for authenticity in beauty, you'll sure find some power inside, too. I met the Iron Lady of Cosmetology Niçoise and I let you discover her, too, in my interview below. Catherine Feher is a name, here on the Cote ...

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Makeup, Beauty Trends and Passion

Makeup, Beauty Trends and Passion

28 August 2019

Makeup is a passion related to beauty and aesthetics, an art for many and a way of living for most of the women. That's why my interview with Irina Awad from Allure Makeup was meant to reaveal what is lying behind ...

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