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Michelle Pfeiffer Launches a Safe and Sustainable Perfume

Michelle Pfeiffer is known for her Hollywood roles but never as a beauty product founder. For the first time, the actress launched her own fragrance and not a typical one.  After nine years of research and business talks, Michelle Pfeiffer decided that it was time for her to create her own brand of perfume. This idea came after being a perfume lover and avid user for so many years. without being conscious about the toxicity that exists in perfumes. There is no transparency regarding the ingredients of the perfumes either because there is the pretext of copying the formula (although perfumesd are copied everywhere in the world) or that it becomes non profitable. Even the "organic" label has its doubts and limits. This convinced her to stop wearing fragrances for about ten years.  The actress decided to create her own brand that follows the sustainability and safety lines: no carcinogens, no endocrine disruptors, bad preservatives. After being refused by major cosmetics companies, she integrated Environmental Working Group (EWG) and Cradle to Cradle, non profit organisations who are doing tests related to the environment, toxicity and more, a sort of watchdogs regarding the safety of the products.  Michelle Pfeiffer created a 100% transprent fragrance called