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Beauty tips: How long can we preserve the foundation?

beautybeauty tips & t…

15 January 2015
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Nagia E-Sayed, Senior Director Press & Media ARTDECO cosmetic Group

Our products are storable for a period of 30 months after opening. The shelf life is indicated on the products by labeling PAO (period after opening). PAO is labeled on all products except lip pencils, and kohl. The period after informs the consumer about the period of use after opening.

Estelle Wimel, Assistant Media Relations Europe, Make Up For Ever

A foundation can be kept up to 3 years on average before opening; Once the product is opened, it must be kept 1 year away from heat.

Ariane Grandel, DR Training Manager. GRANDEL GmbH

It depends on the formulation of the foundation - more powder content, the longer the product may be stored. Generally, cosmetics are retainable 30 months after opening. All products that can deteriorate quickly have an expiration date. Depending on the type of foundation, the open product should be sold after 6 to 12 months (product life after opening is indicated). What is important is to properly close and keep the foundation in a cool, dry and dark. You'll enjoy long color!

Bassam Fattouh, professional makeup artist and creator of the brand Bassam Fattouh Cosmetics

A foundation formulated with water is conserved between 6 and 12 months maximum, because there is water and water is attracting bacteria every time it is opened and closed. In addition, avoid keeping your foundation in damp and exposed to extreme heat. Throw your foundation once if the smell or texture has changed. A damaged or expired foundation can cause infections.

Michel Knittel, Press Relations Officer LOGONA

Keeping a foundation brings together two things: its life before use, and the one after its opening. The problem is that legally, when a product is preserved (closed) less than 30 months, it only shows a PAO (aka time period after opening). And conversely, when it retains less than 30 months, it only shows a DOU (deadline for optimal use) without PAO! When a PAO is indicated, we know how 'fast' can we consume the product once opened: 2 months, 4 months, 6 months .... But how long is it in our bathroom and how much time it stayed in on the store shelf? A week, a month, a year? Its lifetime will of course be greater among brands that use conservative than for those who do not use it. But it will also depend on the storage conditions of the product, if the product has been kept before use (even at home) at room temperature or in another room, fresh or cold. In general, although the presence of PAO therefore implies a conservation of at least 30 months before opening, for safety it is best not to use a product that is known to have been at least 2 to 3 years. When a best before date indicated, there is unclear by when using the product. But what about the speed at which it should be used? Here too the storage conditions are already playing an important role: tempered bathroom? handbag subject to the vagaries of the outside temperature? As well as the presence or absence of preservatives in the formula. Finally, the type of packaging plays a big role. Are less fragile bottles pump, especially the "airless" bottles: no air inlet, and you do not put your finger in the container. For tube foundations, it is a little worse. And for pots foundations and other boxes in which the finger is placed, it will be even worse, the fingers being of course not sterile. In general, one can estimate that the product can be used in 2 or 3 months or more ... but as mentioned it greatly depends on the type of product and storage conditions. The basic rule that most important lesson is that we must give up the product since its appearance is unusual, and even more when the smell has changed ... Note that some brands may display both a PAO and DOU, which is certainly not consistent with the spirit of the law but well.

Source beautypress