Beauty as a pleasure, Interview with Sylvie Hebrant

1. I invite you to make a short presentation of yourself to our readers

Hello, my name is Sylvia, I'm 51, I'm an active woman, dynamic, always on the lookout for the new, I like what is beautiful in all areas: fashion, decoration, beauty .... I love to shop, travel and above all surfing the net. I usually buy them on foreign websites like clothes, shoes, make-up but also I like to sell a part of my wardrobe on the French sites this time.

2. How did the idea of ​​this site I- shouldnt appeared?

I worked for many years in a large multinational and after a restructuring within my company, the available positions no longer inspired me, and a desire to change came. I took first an e-commerce class that gave me the desire of getting started and create my own online sales site. The discovery of ELLIS FAAS products yet unknown or little known in France, the negotiations were taking turn in the trigger.

3. What is the concept and the novelty of your website?

I wanted to create a site different from those we can currently find on the net. It introduces foremost for me the notion of pleasure in the act of purchase with products and little-known and highly focused quality and design brands. The title was not chosen at random, it represents the ambivalence of the woman before the actual purchase: I should not but why not ... just give me a little if not a big pleasure.

4. Who is your concept addressing to?

My concept is primarily addressed to women who love luxury at reasonable price and who love to stand out

5. What are the brands you work with and how you choose them?

The site will celebrate 6 months this mid-April. It was launched with ELLIS FAAS and superb range of its packaging by thinking makeup like a real weapon of seduction. Then it came the idea to enrich with the beautiful scents from Undergreen brand, the very "couture" SEWN WIRE WHITE soaps and Toothpaste Lebon that makes a real buzz around the world at the moment.

Trademarks are primarily chosen for their reliability, quality of their products, the design of these and also because they are poorly known.

6. How do you see your project in the future and how do you develop it?

The site is expanding gradually. I just signed with the Australian brand H ALPHA care products you will see very soon on the site and I am negotiating with other brands to complete the online BODY CARE, the SHAMPOOS etc.  Also, I just launched 15 days ago the manly alter-ego onthe website. Under the most basic name of male-beauty it also presents a selection of targeted brands (66 ° 30, WWM, DR HARRIS, Lebon, CHARM OF EAST, ELLIS FAAS (also for men who have stolen us our concealer) Undergreen).

You can visit here the website I-Shouldnt