Bar Refaeli, the first female face for Hublot

The Israeli model, Bar Refaeili has many collaboration at the moment. She is the image for the eyewear brand Carolina Lemke and also stars in campaign for brands like Passionata, Garnier or Victoria`s Secret. She is known for being very active in fashion and especially in the swimwear industry.

Now, she has been chosen to represent the luxury watch brand, Hublot, known mostly for a manly brand very much appreciated by stars like Jaz Z and many others.

Bar Refaeli is the first woman to be the face for Hublot which marks a new marketing direction for the label.

"She already bought a few Hublots and we met her in Brazil, so finally we made an agreement that on the first of January she will be another celebrity ambassador for us. She's the first female and represents an additional direction for us." said Jean-Claude Biver, chairman of LVMH Watches.