Ayrton Senna, again as TAG Heuer ambassador


11 May 2015

A unique event organized in Barcelona and attended by Bianca Senna, Ayrton's niece. 

Also present: Fernando Alonso from the McLaren-Honda team, who took to the stage and told of his feelings when, earlier this year, he achieved a childhood dream and drove Ayrton Senna's most iconic and successful car, the 1988 McLaren-Honda MP4/4. 

To honor this occasion, TAG Heuer is releasing the Senna Special Collection, with a specially redesigned version of the famous "Legend" steel bracelet.

Swiss watch brand TAG Heuer breathed new life into one of motorsport's most enduring legends this evening when the great Ayrton Senna appeared as a stunning hologram at a star-studded launch in downtown Barcelona. The event, to celebrate the 30th anniversary of the Swiss brand's partnership with the McLaren Formula 1 team, was held inside the ‘Teatre Principal' - the oldest playhouse in Barcelona - and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton's niece.