Alexa Chung for Maje. Party up!

The IT girl, Alexa Chung is the new face of Maje. So, it is time to celebrate, right? With this occasion, the salons of Ritz in Paris seemed to gather all the fun.

Guests could enjoy popcorn while having their picture taken on a photo booth and, of course, champagne. For the ambiance, in front of a foosball table, Lou Lesage and her father Pierre Emery played some French songs.

Alexa Chung, of course, was in the center of attention appearing with a dove on her shoulder, her co-star of the autumn-winter ad campaign. 

Maje's choice for Alexa Chung relies in her "way of wearing designs that is very personal... She's a cameleon", Maje creative director Judith Milgrom declared.

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Editor: Andra Oprea