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A tonic 5th edition of MICS this year

côte d'azur | …news & info

25 November 2014

The 5th edition of the MICS (Monaco International Clubbing Show), the night professionals took place on 12, 13 and 14 November 2014 at the Grimaldi Forum in Monaco. Very positive results despite a slightly lower attendance.

9452 visitors have traveled to Monaco to come to discover new products and trends presented by 85 exhibitors. Despite a 13% drop in visitor numbers compared to 2013, the feeling of exhibitors is very positive thanks to the quality of professional and experienced business carried on stand. "With the MICS, it is at the heart of the network clubbing and it's very important for a brand like ours," Francois du Tour, manager of Coca-Cola commercial development said.

On Wednesday, the day of exhibition opening was in contrast to a sharp increase in attendance due to the presence on the evening of the 20th edition of the Night Awards. The various partnerships established with UMIH and the Italian and Spanish counterparts (the SILB Italy and Spain Nightlife in Spain) have greatly increase the number of visitors from the 3 countries. "Our participation in this year MICS was very interesting thanks to the large number of Italians who have traveled in comparison with previous editions. A unique opportunity to meet new people, contacts in the world of international overnight. MICS is certainly an event for professionals "Maurizio Pasca, Chairman of SILB (Italy) and the European Association Nightlife

The France leads with 75% of visitors from the Hexagon followed by Italy, Spain and the United Kingdom, Germany, Switzerland, Belgium.

"The MICS is the only event where we find a real trade only with a service that allows BtoB meetings and promotes business but also a rich conference program that attempts to answer questions that directly affect operators. the MICS also brings a real international dimension after 5 years of existence by bringing together professionals from all over Europe. the UMIH for France has gathered more than 500 members. "Pierre Chambon, responsible for night establishments UMIH.

Visitors account for 62% of the owners or managers of establishments (club, bar, beach, hotel, restaurant), with strong growth this year bartenders through the organization of a Masterclass dedicated by the brand Grey Goose with Remy Savage.


A key element of the success of MICS holds in the appointment HOSTED BUYERS program. This year more than 130 selected establishments owners, representing 23 nationalities were invited to Monaco to meet the MICS exhibitors on Speed Meeting on a new format. This program demonstrates year after year its effectiveness, a true place of exchange and business between players in the night. "I met this year many brands at MICS and I am currently in discussions to sign several contracts" Zola Zolbayar, Playboy Club London.


5 conferences held this year in partnership with the UMIH (Union of Crafts and the Hospitality Industries) have experienced unprecedented success and had a full house for 3 days. The Conference of the European Association Nightlife on "Politics, Tourism and life Nightlife: overview of European cities" in particular welcomed around the same table, the political representatives of: Paris, Lyon, Rimini, Ibiza, Monaco, Amsterdam, came together to discuss the development strategies of the nightlife in Europe.


The MICS team honored the best exhibitors and partners in 2014

- Best Stand: Grey Goose

- Best Product: Humelab

- Best Club: Matignon, Paris

- Award of Honour: The ENA (European Nightlife Association)



many personalities have made the trip to the 3rd edition of DJ NRJ Awards: Paris Hilton, Cauet ... Alongside the major French and international DJs: Martin Garrix, Steve Aoki, Bob Sinclar, DJ Oriska, Big Ali, Antoine Clamaran Joachim Garraud, DJ Assad, Azhee, Niki Belucci, Naomie K and Rebel.


Best French DJ Men of the Year: DAVID GUETTA

Best International Male DJ of the Year: AVICII

Revelation of the Year: Deorro

Best female DJ of the year: DJ Oriska

Best live performance of the year: Martin Garrix

Best hit of the year clubs (in partnership with DJ BUZZ): Martin Garrix - ANIMALS

Best Album Dance / Electro year: AVICII - "TRUE"

Best French club of the year: THE SHOWCASE (Paris)

Best electro event of the year: TOMORROWLAND

NRJ DJ AWARDS honor were also presented:

Female Newcomer of the Year: PARIS HILTON

For his entire career: BOB Sinclar

Best DJ - Producer of the Year: STEVE AOKI


Ephemeral club built from scratch in the hall Diaghilev of the Grimaldi Forum in partnership with JDDeco, JBL and Dushow the MICS Club hosted for 4 night exhibitors, visitors and clubbers over 2 500m2. The program of the After party DJ NRJ Awards, the 10th anniversary of SoonNight with Joachim Garraud and Sebastien Benett, an evening 100% hip-hop with DJ Cut Killer and Sub-Zero and closing party Titilla by Cocorico. But also the biggest in Europe Teen Party which hosted Saturday, 15 November 1000 afternoon to teenagers from the safe holiday.

MICS is expanding internationally by organizing its first edition on the Asian continent in Macau. The Macao International Clubbing Show will take place from 19 to 21 May 2015 at the Venetian Hotel in the Casinos lounge and G2E Asia game organized by Reed Exhibitions. MICS Macao meets a real need for the development of brands on the market of the night and the Asian entertainment booming. Indeed there are currently in China more than 200,000 nightclubs (Cabarets, clubs, bars, karaoke), representing a market of $ 7 billion.

MICS will now offer two annual meetings for professionals of the night in Macau in May and Monaco in November.

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