Related articles

BIG ART FESTIVAL returns to Italy
BIG ART FESTIVAL returns to Italy

After a huge success in 2021, the ...

read more
Expo Rose in Grasse, French Riviera
Expo Rose in Grasse, French Riviera

Bliss takes over under pink co;or! Under ...

read more
Cannes Lions 2019 – Final winners announced
Cannes Lions 2019 – Final winners announced

The 66th Cannes Lions International Festival of ...

read more

30 Brands Bet on the 4.0 during Fashion Tech Week

lifestyle & tra…events

31 August 2018
0 Comments

Fashion is experiencing virtual reality at KUUKI YOMENAI concept store
30 brands are banking on the "fashion of tomorrow" during Fashion Tech Week

The group of young creative KY presents its ephemeral concept store KUUKI YOMENAI during Fashion Tech Week in Paris.From October 9 to November 4, 2018, KUUKI YOMENAI unveils a selection of sharp and committed creators, in an offbeat scenography, created by the collective System_F.Taking advantage of Fashion Tech Week to offer the public an immersive experience, the KUUKI YOMENAI concept store offers an augmented reality tour. A mapping realized by Notoryou will allow to live a unique visual experience of the products and the ephemeral shop.Halfway between art and fashion, this experimental initiative is perfectly in line with the trend of the moment: to bring fashion into the era of new technologies.

"The concept store no longer has the same function today, we no longer come to see the products since everything is accessible online, so we have to offer new experiences, say the collective KY. , this young generation always looking for new games, they are the preferred targets brands today.

Kuuki Yomenai

In Japanese, there is an expression to describe anyone not able to read, to understand the particular ambiances in which it is found: Kuuki Yomenaique can be translated as: "can not read the air" or " to be next to the plate! "...

In the era of fast-fashion, fashion and consumer trends really need to reinvent themselves, to innovate and not be next to the plate ... Dress eco-friendly, promote manufacturing local, focus on product design or militate against waste: through these important values, brands installed in the ephemeral concept store KUUKI YOMENAI want to change attitudes and invent the fashion of tomorrow.

"The goal of our concept store ephemeral is to highlight young brands emblematic of this new model Representatives of a responsible and innovative fashion, aware of the environmental and human issues of our industry, which rely on approaches such as upcycling, short circuit manufacturing And the tech.With thirty exhibitors, we are delighted to be able to count on the presence of 8IGB, Tremblepierre, Wonda Kammer, Blank Nation, Cindy Levy, Eclort ... "explains e the collective KY. 

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›

Trends

Zuhair Murad Spring/Summer 15 lookbook
Zuhair Murad Spring/Summer 15 lookbook

For the Spring Summer 2015, haute couture house Zuhair Murad makes a step towards a more ...

read more ›
Rock ’n’ Roll for John Richmond Spring 2015
Rock ’n’ Roll for John Richmond Spring 2015

Rock 'n' Roll is the refferance word for John Richmond Spring 2015 fashion collection.  It is ...

read more ›

Editorial

The top 7 types of women on Facebook
The top 7 types of women on Facebook

Women on Facebook, lots of them, squirreling, scrolling, drooling! I like women who share things on Facebook ...

read more ›
American vs French brand culture at TFWA Cannes
American vs French brand culture at TFWA Cannes

This year 30th edition of Duty Free & Travel Retail Global Summit (TFWA) at Cannes is a ...

read more ›