30 Brands Bet on the 4.0 during Fashion Tech Week

Fashion is experiencing virtual reality at KUUKI YOMENAI concept store
30 brands are banking on the "fashion of tomorrow" during Fashion Tech Week

The group of young creative KY presents its ephemeral concept store KUUKI YOMENAI during Fashion Tech Week in Paris.From October 9 to November 4, 2018, KUUKI YOMENAI unveils a selection of sharp and committed creators, in an offbeat scenography, created by the collective System_F.Taking advantage of Fashion Tech Week to offer the public an immersive experience, the KUUKI YOMENAI concept store offers an augmented reality tour. A mapping realized by Notoryou will allow to live a unique visual experience of the products and the ephemeral shop.Halfway between art and fashion, this experimental initiative is perfectly in line with the trend of the moment: to bring fashion into the era of new technologies.

"The concept store no longer has the same function today, we no longer come to see the products since everything is accessible online, so we have to offer new experiences, say the collective KY. , this young generation always looking for new games, they are the preferred targets brands today.

Kuuki Yomenai

In Japanese, there is an expression to describe anyone not able to read, to understand the particular ambiances in which it is found: Kuuki Yomenaique can be translated as: "can not read the air" or " to be next to the plate! "...

In the era of fast-fashion, fashion and consumer trends really need to reinvent themselves, to innovate and not be next to the plate ... Dress eco-friendly, promote manufacturing local, focus on product design or militate against waste: through these important values, brands installed in the ephemeral concept store KUUKI YOMENAI want to change attitudes and invent the fashion of tomorrow.

"The goal of our concept store ephemeral is to highlight young brands emblematic of this new model Representatives of a responsible and innovative fashion, aware of the environmental and human issues of our industry, which rely on approaches such as upcycling, short circuit manufacturing And the tech.With thirty exhibitors, we are delighted to be able to count on the presence of 8IGB, Tremblepierre, Wonda Kammer, Blank Nation, Cindy Levy, Eclort ... "explains e the collective KY.