The new autumn 2016 ad for H&M #Ladylike

Celebrating with strength and joy the diversity and femininity in all its forms, the H & M campaign for Autumn 2016 showcases many personalities and profiles with varied backgrounds such as singer Jillian Hervey, the acress Lauren Hutton, the transgender model Hari Nef, co-founder of the design studio Design Army Pum Lefebure, the boxing champion Fatima Pinto, the artist Cajsa Wessberg, the photographer Arvida Byström, the stylized and artistic director Pernille Teisbaek, or the models Paloma Elsesser, Neelam Gill, Adwoa Aboah, Heather Kemesky, Iselin Steiro and Katy Syme.

The campaign also invites all women to share their own vision of femininity through the hashtag #Ladylike.

The original of the video is a cover of the title "She's a Lady" by Tom Jones Lion Babe.

The new H & M collection for Fall 2016 will be available in all H & M stores as well as online, from Thursday 22 September.