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Spring Summer 2018, Heroes by Imane Ayissi

fashion & stylenews

25 July
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The inspiration of our collection was driven by the namibian folk called the Herero, and more precisely by « Conflict and Costume », a book by Jim Naughten. In this work, we can admire the Herero women's victorian patchwork dresses, made of hundreds of pieces of fabrics just like Haute Couture dresses.

African Haute Couture ? Unfortunatly, this theatral way of leaving is hiding a tragic story. Indeed, in 1905, the Hereros were the victims of the very first genocyde of the 20s, organised by a German colonizer. What is striking is that the way they dress is a reinterpretation of their ennemy closet, of their settler. Isn't it a common fact in Fashion?

From Herero to Heroes there is only a few letters  that explains how sometimes victims can become heroes of the History, what lead us to a collection of what could be the costume of some african super heroes.Nowadays, the Fashion world has no borders, this collection includes seven winter outfits (that you will be able to buy online from the 7th of July on www.lago54.com), Couture outfits (some of them are made of 238 pieces of fabrics), and some ready to wear outfits (everyday clothes and evening dresses).  

Some of the Fabrics were dyed or produced by Hand in Cameroun or China, or come from french or italian weaver, many of them are organic ( hemp, organic cotton...)