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Snow Polo World Cup St. Moritz

8 February

The Maserati Polo Tour 2017 began with a thrilling start at the "Snow Polo World Cup St. Moritz" that took place in the exclusive setting of the frozen lake of St. Moritz from 27th - 29th January 2017 and saw Rommy Gianni's Team Cartier claim victory over Melissa Ganzi's Team Badrutt's Palace by 7 to 4.Over the three days of the tournament, the four polo teams played entertaining and high-class polo matches to the delight of over 15 000 spectators - setting a new tournament record. The spectacularly sunny weather conditions transformed the polo field on the frozen lake of St. Moritz, with the captivating snow-capped mountains providing a picturesque backdrop. Among the guests of the renowned "Snow Polo World Cup St. Moritz" were a number of VIP personalities such as British Polo Star Malcolm Borwick, Motor Bike Legend Giacomo Agostini and Slalom World Champion Giorgio Rocca. The Snow Polo World Cup St. Moritz is the only high-goal polo tournament played on snow."We are delighted to have kicked off this year's Maserati Polo Tour with such a unique tournament in a breathtaking environment", said Giulio Pastore, General Manager Maserati Europe: "It is such an honor to welcome the best polo players

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After Holidays, time for some sport with Florent Manaudou

After Holidays, time for some sport with Florent Manaudou

4 January

The Holidays have just ended and the marathon meals that go with them. It's time to start the right resolutions: Do sports! And what better way to do it rather than with music. Especially as this one is there to boost ...

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TAG Heuer does the Surf Big Wave Tour in Hawaii

TAG Heuer does the Surf Big Wave Tour in Hawaii

9 December 2015

Hawaii - World Surf League TAG Heuer at Pea'hi Challenge stop of the 2015 "Big Wave Tour" Billy Kemper Didn't Crack Under Pressure.   Last week-end in Haiku, the World Surf League (WSL) and TAG Heuer today were on hand to celebrate the second stop ...

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TAG Heuer introduces its new Swiss Friend of the Brand: Géraldine Fasnacht

TAG Heuer introduces its new Swiss Friend of the Brand: Géraldine Fasnacht

18 August 2015

At the heart of the Swiss Alps, TAG Heuer introduces its new "Friend of the brand": Géraldine Fasnacht. She beautifully exemplifies the company slogan #DontCrackUnderPressure  TAG Heuer introduced Wingsuit pilot Géraldine Fasnacht as a "Friend of the brand" in Switzerland. The announcement was made in ...

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Puma partners Sneakerness Paris for its second edition

Puma partners Sneakerness Paris for its second edition

20 July 2015

PUMA continues its involvement in the world of the sneaker. After numerous collaborations with Stampd, ALIFE or even BWGH is a unique partnership that the brand has established with Sneakerness event. The opportunity to exchange and share in an exceptional setting their ...

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Patrick Dempsey and TAG HEUER on the podium at the 24H of LE MANS

Patrick Dempsey and TAG HEUER on the podium at the 24H of LE MANS

15 June 2015

 Nissan's much-anticipated Le Mans challenger, the Nissan GT-R LMNISMO, made its race debut at the Le Mans 24 Hours this weekend. Such is the scale of the challenge to enter the top endurance class, Nissan set a target of getting one ...

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TAG Heuer presents the new film for La Nuit de la Glisse: Don’t Crack Under Pressure

TAG Heuer presents the new film for La Nuit de la Glisse: Don’t Crack Under Pressure

10 June 2015

In cinemas across Europe from the 10th to 13th December 2015.Première at the Grand Rex in Paris on 27th November 2015. It's an event with cult status in the world of action sports. La Nuit de la Glisse was created by a ...

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Best of the Mud Day Paris

Best of the Mud Day Paris

11 May 2015

The third edition of The Mud Day Paris took place this weekend on the Frileuse military camp in the Yvelines. In total, 25 000 Mud Guys had crossed for three days - on 8, 9 and 10 May - the 22 ...

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8 Ways to Prevent the Winter Blues Called SAD (Seasonal Affective Disorder)

8 Ways to Prevent the Winter Blues Called SAD (Seasonal Affective Disorder)

4 November 2014

There are several people who experience a change of moods during the winter months, particularly a feeling of depression and sadness. Typically when the weather gets warmer, these feelings will begin to lessen. If you are feeling under the weather during ...

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