Victoria's Secret model, Helena Christensen, the image for the jeans brand NYDJ
The 44 years old model, Helena Christensen, looks gorgeous. And we all know this. A woman has a strong confident power on her 40s. And Helena shows this perfectly.
The model is the new face for the re-branding of Not Your Daughter's Jeans, NYDJ. She stars in the fall marketing campaign as the first television advertising for the brand. the idea of a TV ad is to drive more awareness of the brand.
Walk in Beauty:
The campaign takes it to another energy under the lenses of Alexi Lubomirski. Shot at the historic setting Alder Manor in Yonkers, N.Y, the campaign aims the poetry being created under the motto "Walk in beauty" after Lord Byron's poem "She walks in beauty". So, the idea is to wear the jeans that makes you feel beautiful.
"We have established credibility as a brand that knows and honors women's curves," said Lewis, cited by WWD adding, "and in this campaign we wanted to play up the emotional reason why women choose NYDJ - because our combination of fit and fashion makes her feel beautiful, confident and sexy."
Also, there will be print and digital ads starting September.
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