• Photo courtesy NYDJ

  • Photo courtesy NYDJ

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Photo courtesy NYDJ

Helena Christensen in the jeans commercial for NYDJ

fashion & stylenews

25 July 2013
2 Comments

Victoria's Secret model, Helena Christensen, the image for the jeans brand NYDJ

The 44 years old model, Helena Christensen, looks gorgeous. And we all know this. A woman has a strong confident power on her 40s. And Helena shows this perfectly.

The model is the new face for the re-branding of Not Your Daughter's Jeans, NYDJ. She stars in the fall marketing campaign as the first television advertising for the brand. the idea of a TV ad is to drive more awareness of the brand.

Walk in Beauty:

The campaign takes it to another energy under the lenses of Alexi Lubomirski. Shot at the historic setting Alder Manor in Yonkers, N.Y, the campaign aims the poetry being created under the motto "Walk in beauty" after Lord Byron's poem "She walks in beauty". So, the idea is to wear the jeans that makes you feel beautiful.

"We have established credibility as a brand that knows and honors women's curves," said Lewis, cited by WWD adding, "and in this campaign we wanted to play up the emotional reason why women choose NYDJ - because our combination of fit and fashion makes her feel beautiful, confident and sexy." 

Also, there will be print and digital ads starting September.

Related articles on the fashion top model Helena Christensen:

Helena Christensen strips off for Triumph

 

 

 

Comments (2)

Do you have something to say?
  • BethBowling said 2 October 2013 06:32

    I don't know who wrote this article, much less who chose Helena to be the 'face' of these jeans, but they are blind. As a woman in her 40's, I see so many women on and off the screen that are beautiful and fit, with faces to match, but this woman is past her prime! Her face is so aged that it is scary! My husband and I make comments every time the spot comes on that her shoes are great, the jeans and jacket are great, but her face is OLD! They need a new model, ASAP! There are plenty of beautiful women out there in their 40's and up who would have done a better job representing the company.

    • Madchengeist said 2 October 2013 06:32

      You are a disgrace to women. You have a specific idea in your own brain (lackthereof) that a woman needs to pass your own standards to be beautiful. I find her completely gorgeous and sexy. You are a dim bulb.

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