The brand Gucci under the creative direction of Frida Giannini tries to become more accessible by trying more approachable fabrics and trends.

For the Spring 2015, Gucci is looking for the `mass luxury` offering a variety of clothes in denim, silk print dresses and furs. We see the outfits in a 70s style with a cowboy girl kind of allure, much more pants with big proportions and military touches.

It is a challenge that Gucci took in order to approach that `mass luxury` blanket. 

"I wanted to keep the rigor in the lines and silhouette,"  said Giannini showing a softer side of the brand.

Photos by Giovanni Giannoni