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Pantone Color of the Year 2018, Ultra Violet

14 December

PANTONE 18-3838 Ultra Violet An incredibly provocative and thoughtful purple hue that communicates the originality, ingenuity and visionary thinking that guide us into the future. Pantone, an X-Rite company and global color reference and provider of professional color standards for the creative industry, has named PANTONE® Color of the Year 2018 PANTONE 18-3838 Ultra Violet. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond what we are today. The vast and unlimited night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond ours. Enigmatic purple has also long been symbolic of counterculture, nonconformism and artistic brilliance. The musical icons Prince, David Bowie and Jimi Hendrix brought nuances of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-compliance, encouraging people to imagine their unique brand on the world, and pushing the boundaries through creative outlets. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. Color is often associated with mindfulness practices, which offer higher ground to those seeking refuge in

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